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A 2006 study in Edinburgh, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds.It also found that dialogue concerning travel resulted in more matches than dialogue about films.Speed dating is a formalized matchmaking process of dating system whose purpose is to encourage people to meet a large number of new people.Its origins are credited to Rabbi Yaacov Deyo of Aish Ha Torah, originally as a way to help Jewish singles meet and marry.While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.

There are many speed dating events now in the United Kingdom, Canada, and the United States.A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.Speed Dating, as a single word, is a registered trademark of Aish Ha Torah.Speed dating, as two separate words, is often used as a generic term for similar events.

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